Besides The Possibility Of A 4% Commission,
Why List With Us?
The best answer is to look at our success: For the 6-year period from 2006 to year-end 2012,
Melissa has had more buyers close on non-foreclosure homes (like yours!) than any other broker or agent in the area MLS (Sebring, Lake Placid & Avon Park). Year in and year out she has been a top-producing agent for the entire area (and there are about 300 brokers and agents).
We are "hungry" for listings. We sold most of ours during the past several months, so our inventory is lower than normal (which was a good "problem" to have for a while, but we want MORE!).
NOTE: No matter which commission structure you choose (below), if your All About Realty agent (or listing team) sells your home, we’ll only charge 4% total commission. No one beats that and we work hard to sell our listings!
1) We can charge 5% TOTAL commission and we’ll keep 2.5% for ourselves and offer 2.5% if an agent from another brokerage brings a buyer. Many brokers will charge 5% but keep 3% for themselves and offer 2% to agents in other brokerages if they bring an offer. This can hurt your chances of selling - you want your listing agent to provide agents from other brokerages as much incentive as possible to show and sell your home!
2) We can charge 5.5% TOTAL and keep 2.5% for ourselves and offer 3% to cooperating brokers – as much or more than most anyone is offering agents outside their office, and it’s still a low commission (this is the structure we recommend.
NOTE: We tracked the sale of non-foreclosure homes (ours and other brokers) and saw most sales were offering 3% to the agent who brought a buyer. We then tracked the showings on our homes. Our sellers with homes who were offering 3% versus 2.5% were being shown significantly more and it resulted in more sales. It is sad but true: agents are looking at what is being offered to THEM to determine which homes to show and 1/2% makes a difference.
3) We can charge 6% TOTAL and keep 2.5% if we sell it and offer 3.5% to cooperating brokers, making your home VERY attractive to the other area brokers and agents. There are a lot of agents who sell a home or two per year and they may want to maximize their commission. I am not a big fan of this type of strategy from an agent's point of view (I think agents should show the best homes - period), but it is reality.
We've heard from some clients who interviewed several companies that others said we can't offer all the services they can. That's simply not true. We can offer lower commissions because we don't pay significant franchise fees and keep non-marketing costs down (in other words, we spend money on technology and advertising, not overly fancy offices and franchise fees). That is our competitive advantage. Of course, the large franchise's competitive advantage is having a "name," but these days, that doesn't mean much. All the data is available to everyone and it comes down to the individual agent and broker. They may also say they have many agents, but that also means they have MANY listings - yours can get "lost."
Another important thing to consider is: The large brokerages have MANY agents with very little experience and marketing dollars, so it's very likely you could get stuck with one of them. That may sound a bit harsh, but many agents work part time and do not spend on advertising and it still is a TOUGH market! Also, the top 10% of the area agents sell the vast majority of the homes - so why NOT utilize a top agent?
Of course, there are some very good agents at the large franchises and they can offer you great service and great marketing, but it's very difficult for them to offer ALL that and still save you money. But we can, so call us today for a listing appointment - you'll be glad you did!
If you want to discuss listing with us, Email to set up a listing appointment or you can call us at any time at: 863-441-2986 or 863-414-0009 or (Toll Free) 877-465-9455. Ask for Melissa or Dan.
We've utilized these publications:
Homes Of The Heartland
Heartland Showcase Of Homes
Real Estate Source
Highlands Today/Tampa Tribune (colorful, full-page news ads!)
The News Sun (Gold Partner)
The Home Shopper
The Coffee News
We're constantly refining our advertising. Some of the things we've done include ads in a variety of newspapers, specialty publications and supplements. The Chamber Of Commerce (flyers, business cards and via their Web Page with a display ad that link to our Web site). The billboard near the Citgo Station between Lake Placid and Sebring on US 27 for several years. The Royal Palms bowling center overhead Monitors. We utilize Virtual Tours on some homes to get more attention.
We do quite a bit of seasonal and special advertising. For example, we took well over 40 classified ads in small newspapers up north during the cold spells in 2010.
We have a TV commercial we sometimes run (on many spots on ESPN, Golf Channel, & more) in South Florida and South West Florida - another way we’re doing our best to “pull” buyers into the area!
But, our Web strategy is our most powerful tool. More and more buyers search Online, especially people from out of town (where most buyers now come from). Our is one the highest visited sites in the county – not just in terms of real estate, but ALL sites. We get several thousand visitors each month - just like you. We are highly ranked and advertise on major search engines such as Yahoo, Bing, Google and more.
We also advertise on top real estate Web sites like Realtor.com, Homegain.com, YahooRealEstate, Realestate.com and AgentConnect.com.
One of the best things we offer is that ALL our Realtors are mature and dependable. We have sold HUNDREDS of properties with no complaints (you can check complaints at the State Of Florida - see below). We have agents with home inspection experience, investment experience (your home is often your BIGGEST investment – we treat it that way), all our agents now have owned their own business, and all work to keep a detailed knowledge about our area’s market.
Is this too good to be true? Well, if it is, you can walk away from the listing agreement at any time with no cancellation fees and long waiting periods (read the "fine print" with any broker!). We're that confident you'll be happy.
So, if this all sounds good, contact us and we'll try to get as much as you can for your home or land - you won't be sorry!
Email to set up a listing appointment or you can call us at any time at: 863-441-2986 or 863-414-0009 or (Toll Free) 877-465-9455. Ask for Melissa or Dan or any other great agent at All About Realty.
Real Estate Links
We've sold hundreds of properties and we have not had a single complaint - that's because we work hard and are ethical! Feel free to check with the State Of Florida Real Estate Commission to check on ANY agent (including us!).