Our Best Answer Is:

Since 2004, Melissa brought more buyers to the closing table in Lake Placid, Sebring, Avon Park, Lorida & Venus, than any other broker or agent in the entire area.

Her buyers purchased over 600 properties during that period. The rest of the few hundred brokers and agents in Highlands County were well behind. Melissa was the #1 Selling-side agent in the entire area, so you'd be listing with a GREAT agent and your listing team will also include Zack (All About Realty's Sales Manager and a very energetic agent) and Dan, the Broker/Owner of All About Realty - AND WE CAN SAVE YOU MONEY!!

It's a buyer's market right now - as sales have slowed dramatically. There are still buyers, but simply putting a sign on the lawn and sticking a home in MLS is not nearly as good as having a COMPLETE strategy to sell homes.

What We Think:

We know we can provide excellent service at a lower price than many others - after all, we've been doing it for over 20 years! We also think the era of charging sellers between 5.5-6.5% commission is greedy and wrong.

Plus, many of these brokers DON'T EQUALLY SPLIT THE COMMISSION WITH BUYER AGENTS. Many also charge “junk” fees (“transaction fees,” etc).

If you hear "you get what you pay for" from a high-commission broker, you are likely paying way too much. Most put a sign on your lawn and stick it in MLS. Seriously - that's it. It's the same dozen or so agents (out of literally hundreds) we see advertising all over. We being amongst them. We’ve been charging well less than 5% commissions for many years - as low as 2.9% total in strong seller markets. With escalating home prices, it only seemed fair. A few others have done this as well, but too many are still pretending it's necessary to charge 6%. It isn't.

YOU Choose:

We can charge a 3.9% TOTAL Commission, and we’d offer just OVER half of that to buyer agents – we give a higher percentage than what many brokers offer cooperating buyer brokers, while charging their sellers much more. We'd put your home in MLS, put signs up and you'd benefit from our typical marketing efforts - being on major realty sites, etc. We pay for Realtor.com buyer leads and we sponsor many area events, clubs, kid's functions, etc. We also advertise in a variety of print and Online publications. This strategy works well in seller or balanced markets.

Right now, it's a buyer's market. It's much slower than previous years, so we recommend our 4.5% DELUXE LISTING PACKAGE. Your home will be a Zillow Showcase Listing (less than 10% in any area are Showcased). This is a significant cost for us, but the results are pretty good.

Your home will get advanced, interactive, 360-degree photography and an interactive floor plan - it's VERY nice. Most buyers in our area start from outside the area, and they begin their search Online. These Highly detailed tours/floor plans are fantastic to get attention!

Your listing will be on well over 100 Websites - including all the largest Real Estate sites, including Realtor.com, Trulia, Homes.com and Zillow.

Your home will be in the Homes.com BOOST Program - similar to Showcase, it highlights listings with ads on literally over 100 busy Websites. Again, this comes with significant cost for us, but we want results!

NOTE: WE ARE THE FIRST (AND THE ONLY AT THE TIME THIS WAS TYPED!) ZILLOW PREMIER SHOWCASE PARTNER BROKER IN HIGHLANDS COUNTY.

So, if this all sounds good, contact us and we'll try to get as much as you can for your home or land - you won't be sorry! Email to set up a listing appointment or you can call us at any time at: 863-840-2870 or 863-414-0009. Ask for Zack, Melissa or any other great agent at All About Realty.

Other Reasons To List With Us (Besides Our Low Commission!)

We have been in Business since 2004 – with zero lawsuits or complaints filed.

We advertise Extensively Online because most home buyers - especially with the amount of out-of-town buyers in our area - start their search online.

We utilize many of the best options from the top real estate sites (Zillow, Realtor.com, Trulia and Homes.com). We advertise on Facebook and many other sites through our partnership with Adwords, Adwerks as well as Yelp and others.

We also do a variety of traditional print advertising (Mural Tour Book, Discover Highlands Magazine, etc.). This has become the least effective way to get homes sold, but we still do some choice ads.

We often compete with large “chain” brokerages. An important thing to consider is: The large brokerages have MANY agents with very little experience and marketing dollars, so it's very likely you could get stuck with one of them. That may sound harsh, but many agents work part time and do not spend on much - if anything - on advertising. That is a simple fact. Also, the top 10% of the area agents sell the vast majority of the homes - so why not utilize a top agent - as well as an experienced team?

Of course, there are some very good agents at large franchises - and they can offer you great service and great marketing - but it's very difficult for them to offer ALL that and still save you money (remember the lawsuit that is changing so much? - it is a direct result of many of the large franchises and their bad behavior).

We CAN save you money AND do a great job - so we’d be honored if you chose us to help sell your fabulous home!

A Note About Teams: Don’t be fooled by disingenuous statistics. Some teams have 10-20 agents that mass all their statistics under a single person. It is typical for a husband/wife and small 2-3 people teams to do this, but in many cases the agent is claiming sales they had NOTHING to do with, or had a large team of people working simply to get (trick?) people into listing, then they rarely or never show your home - instead of "Team", a better description is: "Listing Machines That Overcharge"!

Melissa wrote EVERY contract, shows her listings, and worked with every client listed in her statistics (well beyond going to a listing meeting) and ALL our agents keep their own sales statistics - none of them are bunched together.

If you want to discuss listing with us, Email to set up a listing appointment or you can call us at any time at: 863-840-2870 or 863-414-0009. Ask for Melissa, Zack or Dan.

We've advertized in and/or now utilize these print publications: